Brand Awareness
We know that video production isn’t just about creating visually stunning content, it’s about boosting your brand’s visibility and making a lasting impression. Did you know that viewers retain 95% of a message when they watch it in a video compared to just 10% when reading it in text? (source: Insivia). That’s the power of video; it sticks with your audience, making your brand more memorable.
Video ads are also incredibly effective at expanding your reach. According to a study by Wyzowl, 85% of businesses use video as a marketing tool, and 92% of marketers say that video is an important part of their marketing strategy. This isn’t surprising considering that video content is shared 1,200% more than links and text combined (source: Brightcove).
Increased Sales
At Neon Productions, we’re all about creating videos that not only look great but also drive results. When it comes to increasing sales, video ads are a game-changer. For instance, according to a report by Wyzowl, 84% of people say they’ve been convinced to buy a product or service by watching a brand’s video.
Video content also helps to boost conversion rates significantly. Research from HubSpot reveals that video increases conversion rates by up to 80%. It’s no wonder that businesses are investing more in video marketing. When you work with us, we’ll craft compelling video ads that highlight the best of your products or services, making it easier for your audience to see the value and take action. Let’s create videos that not only tell your story but also drive your sales through the roof!
Video vs Image Ads
While image ads have their place, videos are far more effective at capturing attention and driving engagement. According to a study by WordStream, video ads receive 1,200% more shares than text and image ads combined. That’s a staggering difference and highlights just how much more engaging videos are compared to static images.
Moreover, videos are excellent at conveying complex information quickly and effectively. For example, Forrester Research states that one minute of video is worth 1.8 million words. This means that videos can explain your product or service in a way that’s much easier for your audience to understand and remember. When you partner with us, we’ll leverage the power of video to create ads that not only catch the eye but also leave a lasting impression.
