Hyundai – IONIQ 5

Neon Productions had the privilege of collaborating with the esteemed German agency .Fount on a exciting commercial video production: the creation of a documentary commemorating Hyundai’s remarkable achievement of winning the Car of the Year Award in 2022.

Spanning three continents, this ambitious project required meticulous planning and execution to capture the essence of Hyundai’s success. As the London segment of the documentary fell under our purview, our team at Neon Productions embarked on a journey to ensure that every aspect of the production met the high standards set out by the team at .Fount.

One of our first tasks was to research and scout locations across the city that aligned with their creative vision. Drawing upon our extensive knowledge of London’s diverse landscape, we identified a selection of iconic landmarks and hidden gems that served as the perfect backdrop for the documentary. From bustling urban streets to serene parks and historic landmarks, each location was chosen to complement the narrative and showcase the dynamic spirit of the city.

In addition to securing suitable locations, we also took charge of obtaining relevant permits and permissions to ensure a seamless filming process. Our team liaised with local authorities and property owners to secure the necessary approvals, guaranteeing smooth operations throughout the commercial video production.

Furthermore, we assembled a dedicated local crew to collaborate with .Fount’s main crew, ensuring that every aspect of the commercial video production was executed with precision and professionalism. Drawing upon our extensive network of talented professionals, we handpicked individuals with the skills and expertise needed to bring their vision to life.

During the main shoot in the city, our team played a crucial role in facilitating a smooth and efficient production process. From coordinating logistics to providing support and troubleshooting for the commercial video production, we were on hand to ensure that everything ran seamlessly behind the scenes.

Filming took place across various locations in central London, each carefully selected to highlight different aspects of Hyundai’s success story. From the vibrant energy of the city streets to the serene beauty of its parks, each location provided a unique backdrop for Erin Baker’s (World Car Award Juror and Automotive Journalist) insightful commentary.

In the end, our collaboration with .Fount resulted in a compelling documentary that celebrated Hyundai’s achievement in winning the Car of the Year Award. Through meticulous planning, attention to detail, and seamless execution, we were able to capture the essence of Hyundai’s success and showcase it to the world in a captivating and memorable way.